Archive for the ‘advertisers’ Category

Advertising Wants To Be Free!

Tuesday, February 23rd, 2010

Please.

Please tell me I'm the only parent blogger who got an email from a publicist for NBC/Universal--the subsidiary of GE which is set to become the largest media company in the world when its sale to Comcast goes through--providing me links to actual banner ads--ads!--and inviting me to "feel free" to run them on my site to "spread the word" about the upcoming premiere of a TV series based on a twenty year old movie?

Seriously, tell me it's just me, and that NBC's paying rest of the dadblogs and momblogs and groupblogs out there big, fat CPM's, even more than McDonald's and HP. At least more than Free IQ Test! and University of Phoenix. Tell me that it's just because I decided not to join an ad network--not Federated Media, not Glam, not iVillage [owned by NBC!]--but stick with the somewhat clunky, lower key blogads instead.

Because I can handle that. I'm even fine with it. I keep Daddy Types the way it is on purpose. I want it to be useful, but also I like it like that; after 16 years in the Internet business, I am actually happy to not be obsessing over monetizing eyeballs or maximizing pageviews or capturing mindshare every waking moment of my life.

And that way, when I see ads on peoples' blogs, and people talking up the upcoming show, it's because they're getting paid handsomely for it, not because they're so stupid as to give free advertising--advertising, not even PR, actual ads!--to the biggest media company in the world.

subject: #$(*%ing Remake Banners for Your Site!
9:59 AM (5 hours ago)

HI there,

We have a ton of banners for the new series, ready to be hosted on your site and perfect for getting your readers excited for the March 2nd premiere! You can find them all by following this link and opening the zip file: http://www.nbcagencywc4.com/files_digital/Uhh_
no_Promo_Brand.zip. We also have specialized links for clickthroughs on some of the banners. Look for the full set of links below, which are listed next to the applicable title so you can easily match the link with the appropriate banner!

Feel free to put them up if you'd like to spread the word about [The show NBC wants bloggers to advertise for free!]

Enjoy,

XXXXXX

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120x600 & 160x600 banners:
All 468x60 multi-color banners:

DT Advertiser Shoutout: Gold Pants Edition

Sunday, February 7th, 2010

It's a snowbound Sunday night, and a doddering, old English couple just lipsynched in the middle of an LED extravaganza. What better time to give a shoutout to the advertisers who support Daddy Types and line the kids' 529 plans?

And what better time than when there's an ad for a controversial and scientifically problematic book, to reiterate the Daddy Types policy of not accepting or rejecting advertisements based on their content or political views? [With the exception of porn and gaming, which I do reject, after being sandbagged by CNN, which switched out an ad for a Glenn Beck week-long "expose'" about online porn addiction.]

So thanks to:


  • Palgrave Macmillan, who advertised Dr. Julie Buckley's new book, "Healing Our Autistic Children," which asserts rather strongly that ASD should be considered a medical condition, which can be "cured" through aggressive dietary, vitamin/supplement, homeopathic, and other controversial treatments not endorsed by the medical and psychology mainstream.

  • Adams Publishing, who thinks that, instead of chocolates, new moms might prefer "The Mominatrix's Guide To Sex," by Kristen Chase for Valentine's Day. Chase, who is also a blogger, ends her author's bio with this: "She currently resides with her family in Atlanta, where she chases after her kids and pleases her husband." Which is nice, as long as she's pleased, too, if you know what I'm sayin.'

  • Seal Publishing, who also thinks books are better than chocolates, books such as Amy Ferris's "Marrying George Clooney," a laugh/cry/laugh again look at romantic life during and after menopause. Why not plan [way] ahead, and get both books?

  • Sakura infant carriers, whose ad, you should know, has the absolute highest performance of any ad ever on Daddy Types. EVER. By an order of magnitude. No one can resist the power of a man wearing a baby.

And a perennial shoutout to Daddy Types' sponsors, Sparkability, EliteCarSeats.com, and JoggingStroller.com, who give Daddy Types a little kickback when readers place an order via their ads.

Dude, Where’s My Car Service?

Monday, November 16th, 2009

Once like four years ago, Disney invited me to a blogger lunch meeting in New York and sent a car service to pick me up. At the last minute, instead of coming across town to play with the kid, I dropped the kid at her aunt's place, and called the publicist to change the pickup location.

Apparently, I was entered into some publicist industry mega-database as "token dadblogger," because every 2-3 months since then, I get a call from the concierge in my sister-in-law's old building [she has long since moved to Brooklyn.] A giant Fedex package has arrived for me, but there's no apartment number. What should he do with it? I just tell him to open it up and take anything he wants from it, then throw the rest away.

Until reading the LA Times' tasty smackdown, I thought my phantom swag drop was the most amusing example of the ridiculousness of the Momblogger Junket Industrial Complex. I had no idea. Liz of Cool Mom Picks [who I first met at that Disney luncheon, btw] has the best, truest quote of the piece:

"It's easy to paint everyone as product whores. They're not. I think sometimes they're just naive."
Yes, naive and flattered by the 36 hours of attention and coach-class travel paid by food and packaged goods giants like Starbucks, Nestle, Kraft, P&G and Yum! That's Yum! the fast food brand conglomerate, btw, not Yum! the reaction:
Fast-food purveyor Taco Bell flew a group of bloggers from Maryland, Michigan and Missouri to California for a retreat this spring, paid for their lodging and let them spend the day creating new taco and burrito concoctions.
Waitaminnit, I didn't get invited to test out my wishlist of off-menu variations of the Cheesy Gordita Crunch?? This is an outrage! Will Blog For Chalupas!

Blogging moms wooed by food firms [lat]

K2: ‘Listen A Ziggy. Listen A Ziggy, Pleeease.’

Wednesday, October 21st, 2009

In anticipation of the FTC's assinine blog payola disclosure regulations which are scheduled to take effect at some point I can't be bothered to look up, and which really can kiss my blogging and occasional old-media-writing ass, because I came up in this town with friends who were beauty editors and Conde Nast and who'd be just shoveling Kiehl's on all their friends because they couldn't keep up with the swag, and who'd say stuff like, "Kiehl's is always like, 'Oh, just use our jet anytime you need to go anywhere. No, anywhere. Please.'" and seriously? Who can't decide or see for themselves when someone is a $#*%ing shill, and is clearly in it for the swag? And seriously, I don't need some NAB lobbyist's tool/regulator to watch over my shoulder as I do what I've always been doing, which is actively discourage and refuse free anything when asked, and when stuff arrives unsolicited, I just give it away, or donate it to Goodwill; and whenever I mention anything from anyone who's ever advertised on Daddy Types, I disclose it, even when it's frankly shameful and embarrassing, like Glenn Beck, whose show CNN once advertised for a week--a made-up, sexist, sensationalist, ratings-whoring, Sweeps-Week-long "expose'" on porn addiction--when we all just thought idiocy and lack of imagination were the worst things about him; and I am always upfront about where tips come from, whether it's a publicist, a company, a civilian, or myself; and I try to keep an eye on gratuitous, content-free, or egregious shilling in the comments, and if someone misrepresents their connection to a company or product or issue, I'll call them out on it; and I'll admit, I don't call companies out when they make offers of advertising-for-coverage, or coverage-for-advertising, instead, I just reject them and ignore them, which is why you haven't heard about whatever lame-ass trendy beanbag chairs bought their way onto a bunch of blogs a couple of years ago; and I try to be as upfront as possible about the fact that sometimes posts have affiliate links that earn DT money, even though I really, really could be flogging stuff harder, but instead try not to, and I leave a lot of money-making opportunities [sic] on the table because either they're too much hassle, too much clutter, or they don't really add anything to the experience, but I may be over-doing the under-playing it sometimes, and anyway, it's not that much money in the end; and by now I've probably lost track of my subject-verb agreement, but fortunately, the FTS isn't requiring me to diagram this sentence--yet, SO:

I will say that K2 did not pay for Ziggy Marley's CD Family Time; she got it for free. From my wife. Who went to a giant bookstore-type place and bought it, which seems completely quaint. If you buy the CD from Amazon using the link above, DT will make like 50 measly cents, which I'll take, even though I hate Ziggy Marley's reggae Muzak schtick so bad, if you're seriously contemplating buying it, I'd rather send you 50 cents and help you raise the rest of the money needed to buy some real reggae. Or even some UB40. Or better yet, just load up an mp3 player for free. But it's still so cute to hear her little sentences. [inspired by jason kottke]

That’d Be The Wong-Baker FACES Pain Scale, Colbert

Friday, October 9th, 2009

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"His show is like the dramatization of a pain chart on a pediatrician's wall."
- Stephen Colbert not giving Dr Donna Wong or Dr Carol Beck the credit they deserve while talking about Glenn Beck [who once advertised his special Sweeps Week-long investigation of webporn addiction on Daddy Types. I disclose'em all, people, even the idiots. Idiot, just the one.

Bend it Like Beck [colbertnation]


I Hope A Dad Wins The Hell Out Of That Free Orbit Stroller

Sunday, September 13th, 2009

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For future reference, the weekend our Disposall eats a Pyrex bowl and explodes, I doublebook a parent's party for the kid's kindergarten with the ABC Kids Expo, and we spend five hours at an outlet mall keeping K2 from eating rocks in the burning sun is not the weekend I want to be reminded that Handmedowns.com's #$*(%ing slogan is "Classifieds for moms."

So just to straighten them out, I'd really like to see a dad win their drawing for a free Orbit stroller system. Flood the zone with Boppys, I say.

In related news, Handmedowns.com has apparently teamed up with The Cradle which, judging by its tagline ["pregnancy life. easier."], seems to have undergone its own dadectomy since it first advertised on DT. Estrogen for everybody!

Uterus may be required to claim prize: Win an Orbit Stroller from The Cradle and Handmedowns.com, through Sept. 29 [thecradle.com via dt reader dt]

Marketers Turning To Dadblogs, Says Dadblogging Marketer

Friday, August 28th, 2009

I love it when a marketing plan falls together.

A couple of days ago, DT reader George heard a public radio news report about how dadblogs are the new marketing hotness:

Sony markets to fathers with 'DigiDads'
Sony has launched a new marketing site targeted to dads who read parenting blogs. The corporation is loaning daddy bloggers products to use in projects and then blog about their experience.

...

Blogger Jeff Sass says Sony has no leverage over him.

Jeff SASS: And we're going to give our transparent opinions of what's good, what's bad, what worked, what didn't work.

Then this morning, another reader, Kent, flagged a NY Times blogpost which clearly proves that the dadblog marketing momentum is building!
As Daddy Bloggers Attract Readers, Marketers Follow

Mommy bloggers, move over. It's daddy's turn in the spotlight.

...Marketers quickly discovered the value of a post about their product on a mommy blog and started sending mothers free products to use and review. Now, brands are catching on to daddy bloggers as well.

Last week, Sony started a three-month campaign with daddy bloggers. It will lend a few of them Sony products, like Blu-ray players and Handycam camcorders. Sony is asking the bloggers to use the products to do projects, like recording conversations with their parents or videotaping a family outing, and write about the experience.

"In general, dads have always gotten the short shrift when it comes to parenting, but in recent times, it's been different," said Jeffrey Sass, who is a single parent of a daughter and two sons, ages 17 to 21, and blogs at Dad-O-Matic.

And the hook, see, is the "controversy" over momblog payola, and how Sony's trendsetting [sic] campaign isn't like that at all. Because they're so hardhitting and they give the merch back. So yeah, completely different.

But when you actually go to the Sony DigiDads campaign site, you find out "The project is being spearheaded by uber dad blogger and social networking guru Chris Brogan of New Marketing Labs, Dad-O-Matic.com and Chrisbrogan.com."

So a guy with an online PR agency launches a dadblog which will "become valuable" by "harnessing great voices" for "beer money" and pressing them into the service of advertisers. And now his blog has launched a campaign for Sony. Who cares how much Sony gets, or how much New Marketing Labs gets, or even how the thing actually turns out three freakin' months down the road. This is trendspotting news I can use now!